A Winning Partnership for Sustainability
Cricket fans and eco-conscious consumers alike have much to celebrate—Jasprit Bumrah, the celebrated Indian cricketer, has taken his association with uppercase to a new level by becoming an investor in the brand. Known for its innovative, eco-friendly travel gear, uppercase continues to redefine travel essentials, and Bumrah’s deeper involvement marks an exciting milestone for the company.
This isn’t the first time Bumrah has endorsed the brand. Over the past three years, he has been the face of uppercase, lending his credibility to its mission of creating stylish, functional, and eco-conscious products of uppercase. Now, as an uppercase luggage investor, Bumrah is set to collaborate closely with the team to develop a distinctive product line that embodies sustainability and reflects his unique style.
Why Did Jasprit Bumrah Invest in uppercase?
When asked about his investment, Bumrah shared a heartfelt reason for aligning with the brand. He said, “I have always admired uppercase’s ethos of creating environmentally friendly bags from recycled materials — a mission that strongly resonates with both my wife and me. As we consider the future for our children and the upcoming generation, it becomes increasingly essential to support brands that emphasise sustainability. By choosing to invest in uppercase, I feel proud to be part of a movement that aligns with my values and aspirations for a more sustainable planet.”
For Bumrah, this partnership goes beyond financial investment—it’s about being part of a movement that promotes a sustainable planet. It’s this passion that makes him a strong advocate for Indian startups supported by celebrities who prioritise ethical practices and environmental conservation.
uppercase: Setting New Standards in Travel Gear
Sudip Ghose, the MD & Founder of uppercase, welcomed Bumrah's involvement, saying, “Having Jasprit as not only the face of the brand, but also an investor is a testament to the shared vision we have for sustainability and innovation.” Together, they aim to shape a product line that redefines travel trolley bags with purpose, performance, and style.
uppercase has already made strides in the market with its focus on recycling materials and reducing waste. The brand gained global recognition when its Bullet Hard Trolley won the prestigious Red Dot Design Award in 2024, cementing its reputation as a leader in the sustainable travel gear space.
