
We believe young citizens of the world care not just about looking good or feeling good, but doing good too!
They are builders of a better, brighter, happier world and we want to partner them.
Our fashion-forward and environmentally sensitive travel gear don’t just help you flaunt your standout style, but also your care for the future of our planet.
Everything we design and manufacture has to exceed benchmarks in delivering on the three important pillars of our brand.

One of the most respected names in the travel gear industry with over a decade in leadership roles in majors such as Samsonite and VIP Industries, Sudip has built some of the most successful brands in the segment such as American Tourister, Skybags, Lavie and Caprese to name a few.
When Sudip is not busy building companies and growing brands, he loves to travel across the globe with his family and listen to country music and Tagore.




Our brand has a purpose. And design is our means to achieve it. The quest to make the world more beautiful starts with helping our young customers feel more fashionable carrying our bags.
Our standout European design language, our curated material library, fresh colour schemes, innovative branding details and our custom-developed hardware are ingredients of our secret sauce when it comes to creating standout designs.
Our brand has a purpose. And design is our means to achieve it. The quest to make the world more beautiful starts with helping our young customers feel more fashionable carrying our bags.
Our standout European design language, our curated material library, fresh colour schemes, innovative branding details and our custom-developed hardware are ingredients of our secret sauce when it comes to creating standout designs.

The uppercase ‘designed for good’ story contributes to making the world more beautiful in other significant ways too. Such as the use of premium quality yarn produced from recycled plastic bottles or our environmentally-sensitive packaging material and so on.
Add to that the durability and quality of our products, and you truly have stylish bags that are designed to be with you for good.